Loreal HiColor Highlights in Red- Review & Look

If you have been following me on Facebook or twitter you might know how much I am obsessed with red streaks and that too ,to be done by me at the ease of my home . After many many failed attempts of cut down and color , I finally hit the product that was right according to my needs ! I am talking about Loreal Hi Color Highlights in Red ! Lets have a look shall we ?

Excellence HiColor Red HiLights:

Permanent Creme HiLighting for Dark Hair Only

  • For highly-visible, intense Red highlights even on dark hair, without brassines
  • Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
  • Rich, no-drip creme makes it easy for control of creative techniques
  • True-to-shade color that resists fading
  • Quick processing time of only 30 minutes
  • Available in 3 Hi-lift Red shades
Loreal HiColor Highlights -Red 
Loreal HiColor Highlights -Red 

Loreal HiColor Highlights -Red 
Loreal HiColor Highlights -Red 

My Experience: 

Loreal Excellence Hi Color Highlights comes in a card board box with a single tube of color inside it measuring 34gm / 1.2oz . There is no developer /gloves / instruction leaflet included in the package. The instructions are printed on and in the box , so to read it whole you need to tear open the box (not a good idea ) . Now to the working. It remains true to its claims . I have this color in my hair for a month now and its still all vibrant and lustrous as first application (please note here that I wash hair 3 -4 times / week with pre-oiling) So my hair washing routine hasn’t affected the color . As far as the bleeding is concerned , have used many other Reds by different brands and they have bled during washing as if I have a cut or something in my head  and they stained my towel badly . I was expecting no less from this Red as well BUT SURPRISEEEEEEE!!! minimal bleeding even when I was washing off the hair dye off my hair !! Yes that’s right , very little bleeding so no stains at my towel and no long washing time !
This Color is different in the way that it doesn’t require any cut down/ bleaching hair prior to its use. As it says on the packaging , it really is a single step application (though I had 2 , i’ll explain later what went wrong). It is for DARK HAIR ONLY and more specifically for virgin hair. So those beauties who have natural dark hair Good news for you !! I actually havn’t tried it on pre-dyed hair so can’t comment on that (note to self- Ask mum to volunteer a wisp of hair to try this color)

Application Directions:

Now this is important if you are a novice like me and learn by hit-and-miss technique then you better know what you’ll do . 

Things you need:
  • Developer 30 volume (I used Keune Developer)
  • Old shirt
  • Gloves
  • Plastic bowl
  • Application brush
  • Foil (if you are doing streaks)
  • Newspaper (to cover up the working place)
  • Your Hair – UNWASHED for atleast 24-48 hours
  • Wear an old shirt , which if gets stains you won’t get hurt !
  • Clip your hair in sections , take out the hair you want to color.
  • Cut out foil in appropriate lengths so that you can cover whole strand of hair 
  • Now take a mixing bowl , dispense color from the tube into it and mix with equal amounts of developer till you get a thick creamy paste 
  • Start applying the color to your hair making sure the hair are fully and evenly coated with color.
  • Wrap in foil and clip to you head 
  • Wait for about 90 minutes if you want the color in a single application. Though the box says you should take tit off after 30 minutes , but that didn’t work for me and I got light hue of it , so applied it after resting my hair for 24 hours and applied again and left for almost 90 minutes. The results you can see below !
Loreal HiColor Highlights -Red 


Here you can see the results after first and second applications .Pictures have been taking outside .
Loreal HiColor Highlights -Red (Results)

In this picture, I had applied color for the first time in the front during my second application .The color came out amazing like the other highlights (left it for 90 minutes)

Loreal HiColor Highlights -Red (single Application)


  • Always ,always ,always do a patch test and wait for atleast 48 hours before complete coloring.
  • Wear gloves to avoid direct contact with you skin
  • Avoid contact with your eyes
  • If possible get help with application from your sister/friend.
  • Do not use on colored hair
  • If you have treated hair ( permed/ relaxed/bleached) ,its better to consult an expert before application. If not possible , then wait at least 14 days after treatment.
Loreal HiColor Highlights -Red 

Thumbs Up for :

  • Single step application
  • Gives amazing color results
  • Least bleeding
  • No after wash staining of towel
  • No dryness after color
  • Long lasting color

Thumbs Down for:

  • No Gloves, leaflet & developer included
  • Availability – Not available in Pakistan ,has to be ordered online 

Price & Availability:

Loreal Excellence Hi Color Highlights retails at $ 6.49 at Sally Beauty Supply. I ordered mine from Magiclamp.pk for PkR 1720. You may also find it at Amazon and Ebay .


I would give it a 4/5. It would have been a 5 if availability wasn’t an issue .
What do you think of this Hair Color ? Have you ever dyed your hair ? What’s your Favourite hair color ?
Stay Blessed
Sherry K

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17 thoughts on “Loreal HiColor Highlights in Red- Review & Look

  1. Hey,Just came across your blog and really liked it.Would you like to follow each other!keep in touchwww.indianbeautydiary.com

  2. I really want to try out this product as well but yeah it is so unavailable in the UK! Wanna follow each other? Let me know x kcwong1.blogspot.co.uk

  3. how did the color turn out on previously dyed hair? (you said you would try it out on your mum) ๐Ÿ˜› ALso there is a color called keune medium red violet 4.76ri that i got for 320 Rs. and the color turned out pretty cool on virgin hair. but not previously dyed hair. So i ended up with hot roots! ๐Ÿ˜›

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