All my news feed has gone HALAL, and why shouldn't it be for Pakistan's well know name of makeup Industry, Massarat Misbah has finally launched her own makeup line named as 'MASARRAT MISBAH MAKEUP'.
Sometime back it was first launched in Karachi and I swear I have never envied as much as I envied Karachi bloggers at that time! But soon it was here in Lahore and I was invited to the exclusive launch event and bloggers meet & greet event. So today's post is all about that amazing evening and of course the amazing MM Makeup.
Introduction to Massarat Misbah & The journey to MM Makeup:
Masarrat Misbah, an entrepreneur, a philanthropist and one of the pioneers of the hair and beauty industry of Pakistan with the Depilex Group which hosts Pakistan’s largest chain of salons, Depilex Beauty Clinic and Institute, today announces the launch of her makeup line Masarrat Misbah Makeup - MM Makeup. MM Makeup is the first Halal Certified Makeup brand to launch in Pakistan, not using any haram animal substances or intoxicants in the entire product range. “MM Makeup has become a reality after two years of research, primarily focused on a color range best adapted for the Asian skin tone, climate and complexion, with an emphasis on textures, colors, pigments and most importantly formulations.” explains Masarrat Misbah.
When asked about why she chose to create her own line of makeup, she responded, “It’s time that the beauty of a Pakistani woman be acknowledged for what it truly is and for her to know that when she applies my makeup, it was made especially for her”
Misbah’s journey started more than three decades ago when her passion for beauty and grooming led her to establishing Depilex, which has today grown to become a beauty empire. She is the force behind the country’s leading hair and beauty brands; the Depilex Beauty Clinic, Depilex Institute, The Lounge by Depilex Men, Depilex Live, Depilex Health Center, Santé the Salon, Depilex Smile Again Foundation and most recently the Depilex College of Cosmetology, under the ever growing umbrella of the Depilex Group of Companies.
For the unveiling of the MM Makeup E-store, Masarrat Misbah said, “With the launch of MasarratMakeup.com we are introducing MM Makeup across Pakistan, we are providing round-the-clock access to everyone from the convenience of their own homes – keeping in mind the ‘women of today’ for whom MM Makeup has been developed for.”
Lahore Launch details and a photo walk through :
After Karachi, MM Makeup had an official launch in Lahore as well. Venue was none other than Santé the Salon, which is a part of Depilex Group. Everything was elegantly arranged and the ambiance was totally spot on. A very kind lady was there to receive everyone and get their introductions. Massarat Misbah is was there, with her all elegance and grace welcoming each and every person and being a generous host! To be honest, I was sold at the moment I talked to her. We all were directed to makeup counters to swatch everything to heart's content ( and then there was me who swatched everything and forgot to take photos *Face palm *). After the swatching and bombarding the ladies at the counter with a gazillion questions I was guided to a makeup station to get my foundation matched and have a complete makeover. All the Lahore beauty bloggers were there and it was amazing meeting the gorgeous ladies behind those awesome blogs we all love!
Here is a photo walk through the event.
|The Minds behind MM Makeup- Massarat Misbah , Nighat Misbah & Redah Misbah (L-R)|
|The Stunning Massarat Misbah with her Makeup Line |
|MM Makeup Eye Varnishes|
|MM Makeup Lip Varnishes|
|MM Makeup Silk Foundations|
|The Complete Range of MM Makeup in all its Glory|
|The Two Gorgeous Ladies at the Makeup Counter who catered to my endless questions |
|Redah Misbah & Samra Muslim|
|Lahore Bloggers with the Gorgeous Massarat Misbah|
and then there was food too :D
|Yummy Red Velvet Cupcakes|
|The Refreshment Corner|
In the end we were all given these classy goodie bags and a press release of the event.
|MM Makeup Goodie Bag & Press Release of the event|
|Contents of the Goodie Bag|
The reviews are under process. Will be publishing them in the coming week InshAllah.
Till then don't forget to follow Massarat Misbah Makeup on all social media platforms to stay updated.
Note: MM Makeup is available at Depilex Karachi & Santé the Salon, Lahore. It has been made available at www.masarratmakeup.com
with cash on delivery service all over Pakistan. It will be available in all leading stores all over Pakistan by June, 2015.
Have you tried anything from the amazing MM Makeup line yet ? Do let me know your views about this in the comments below.